ADU design bible — ideation wave 1
ADU design bible — ideation wave 1
Three distinct directions, each carried across the full asset suite. Raster concepts only — nothing is locked yet. Click any image to open it full-resolution in a new tab to judge the detail. Tell me which direction (and which bits of others) to pursue, and any recolours.
A — Mission Control (dark, signal-red)
Logo / wordmark
Brand board
Key visual
Applied home page
Icons & motifs
B — Spec Sheet (light Swiss manual, red+black)
Logo / wordmark
Brand board
Key visual
Applied home page
Icons & motifs
C — Instrument (light, ink + amber heritage)
Logo / wordmark
Brand board
Key visual
Applied home page
Icons & motifs
D — Atlas (cartographic intelligence / map room)
Logo / wordmark
Brand board
Key visual
Applied home page
Icons & motifs
E — Broadsheet (investigative press, riso red+ink)
Logo / wordmark
Brand board
Key visual
Applied home page
Icons & motifs
F — Terminal (all-monospace, ASCII/box-drawing)
Logo / wordmark
Brand board
Key visual
Applied home page
Icons & motifs